The Lincoln National Life Insurance Company was founded in Fort Wayne, Indiana on June 12, 1905. During a time of controversy among big, established insurers, its 33 founders envisioned an insurance company rooted in dependability and honesty. To convey this spirit of integrity, they adopted the name of our 16th President, Abraham Lincoln, to represent the ideals the new company was founded upon. Robert Todd Lincoln, the President’s only surviving son, gave the founders permission to use his father’s name and likeness in July 1905, solidifying the name for the new company.
Our overriding philosophy—the one that distinctively defines the way we do business — is “Serve First, Last and Always.”(SM)
Our “Serve First” philosophy was conceived over 50 years ago and still drives our business today. Conviction is what we do and sell, the courage to get our clients to take action, competency based on continuing education and training, and communication that builds understanding and trust — these are the key qualities of “Serve First.” And these are the commitments we make to you when you choose to retain us.
Our mission is to get the job done. Our associates work as a team to provide clients with comprehensive financial, retirement, investment, business owner and estate planning; using proven strategies and state-of-art software. Our advisors can help clients implement financial solutions to address the unique needs uncovered during the financial planning process.