Becoming peerless isn’t easy. If you have heard me speak, you will undoubtedly know that I have long contended the financial services industry has unwittingly conspired against advisors becoming peerless due to how we are baptized into the business. It’s not anyone’s fault. We are simply creatures of habit because, at our core, we are survivalists. Let me prove this to you before we delve into the process of becoming peerless. It’s important that we begin with a cognitive clean slate.